Quick Loading Mobile Sites Means More Revenue - The UK’s Main Shoe Retailers Compared for Mobile Performance
The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. With eCommerce on mobile devices continuing to be the key driver of growth in retail, there is a big incentive to make sure performance is up to speed (pardon the pun).
LVM pitted 5 of the UK’s main shoe retailers against each other to see who came out on top for mobile site performance.
By contrast, Office (www.office.co.uk) trail the pack with a whopping 38.3 seconds load time. Frustrating! That's not going to enamour customers on the move or those relying on an in-store comparison to make a purchase decision.
Both sites have room for improvement though with their Google Page Speed scores at 77% and 55% respectively. LVM know that great page speed equals happy users, which translates into more sales.
A number of criteria affect the load speed, such as:
- The Use of 3rd Party Scripts
- Missed Graphical Optimisations
- Bug Riddled Code
- Missed Server Optimisations
The winter shopping and sale season is upon us and now is the time that speed becomes critical to the success of a brand online.
Please contact LVM if you would like to know more about the performance of your mobile site.
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Mobile eCommerce Gurus who know a shed load about the Internet. Bottom line, we help UK brands improve mobile sales. Unlike other consultants, we bill for successful results (not just our time) and we're actually fun to work with! How can we help you win online?
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